+ OUTSIDERS

Outside we're lonely but we are free We're misfits, rebels, we're creeps and freaks How come they've got it figured out While we're lost waiting to be found? Maybe we need something different now

infinity

Break away to beat the odds

All along it’s been a race against the clock

Time won’t wait were gonna leave

Somewhere we’ll find infinity

We’ll find infinity

10/12/2015

map

Rock and Roll Music

+ Infinity

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Analysis the website of my favorite rock band - Against The Current

Against the Current (often familiarized as ATC) is an American pop rock band based in New York. They were formed in 2011. The band currently consists of lead vocalist Chrissy Costanza, guitarist Dan Gow, and drummer Will Ferri. The group gained a sizeable YouTube following after posting their covers of popular songs by a variety of different artists. Because of the YouTube exposure they gained quite a large fan base, and their career as a band took off rapidly.

http://speedydeletion.wikia.com/wiki/Against_the_Current_(band)

Structure

At this part, they separated in six different pages with this website. Home, photo, music, merch (an online shop), connect and “tour date”. Each page has different function. For example, Home page is personal information. Photo is they posting some music picture or when they traveling round the world they take some photo and uploaded here. This website used “photo top, words below” structure. As a user, people will felt interest with the photo first, they had considered at this point and designed this structure as “photo top, words below”.

Interface design

At this part, those six pages on their website were designed as different pages. The Music page was linked to YouTube and iTunes Store, so people can purchase their song on ITunes or listen their new song from YouTube. In this part, this website did reach the technological determinism. They updated their news only via the website or Facebook. If those pages were broke down, then none of the people will get the updated information about them. They also make a connection to the online shore, iTunes. People can purchase they music though their page or connect to the iTunes and get to music album. They were shaped by the Internet technology. Doing everything on the website and the website is getting more important to them day by day. Without the website, they can not publish the information to the public.

Navigational

Social medium is a effective way to promoting the band. On this website, they put some hyperlink inside the page, Facebook, Instagram, Twitter, iTunes and YouTube.

The most common online platform in present day. People can via those platforms be able to search this band or listen their song. But those platforms and this website will confuse people that which one of the song is the original source. The song or any context can share by people who like this band. Then the other will not trace the original source because they can though the social network to get the source. They only focus on the context. Even did someone will ask which one is the original source, but they will remain silent because many people just focus on the subject or contexts? Those hyperlinks were making a spiral of silence to the people. Making a confusion mean that losing the original source forever.

Style

Many Rock band were using single colour to decorate their website or pages. Even this one is also decorating their website with black and writes to representing themselves. For example, the home page, they using black as the background, white as the word colour. That will make user clearly when they were browsing the website. On the other hand, the “tour date” page shows the timetable to the public. So they change the style, they put a table in this page and using different colour to show the information of their performance.

In conclusion, this website is able to tell people the information of the band clearly. In my opinion, removed the hyperlink or disconnect with YouTube will become better. Because people can listen their song on the social medium platform. There are repetition between this website and social medium platform. I think they can put the hyperlink on the social medium platform. That people will understand this website was created for publishing any updated information.